Brand · Logo usage

Using the LMCache logo

The LMCache logo is one wordmark in two colors: LM in orange, Cache in teal. There is no symbol and no mascot. Download the kit, choose the file made for your background, and use it as drawn.

Download the logo kit (ZIP, 140 KB) Choose a single file Source files on GitHub

Match the file to the backgroundLight and dark backgrounds each have their own version.

Keep it at least 96px wideSmaller than that, use the LM tile instead.

Never redraw or recolor itUse the supplied SVG or PNG files only.

Files

Choose the file for your background

Use SVG wherever you can. PNG files are for tools that do not accept SVG.

Full color, light background

The master logo. Use it on white, pale teal, and other light backgrounds.

SVG PNG 1200px

Full color, dark background

The teal is lighter, so both halves stay equally visible on dark colors.

SVG PNG 1200px

One color, dark ink

For one-color printing, engraving, and embroidery. Both halves take the same ink.

SVG SVG, Harbor teal

One color, white

For photos, colored fills, and one-color printing on dark material.

SVG

With descriptor

The wordmark with “KV cache infrastructure” below it. Use it where readers may not know the project.

SVG, light SVG, dark

Icons and avatars

The LM tile is for favicons and app icons. The square avatars are for GitHub, Slack, Luma, and similar profiles.

Favicon SVG PNG 32px PNG 48px Touch icon 180px App icon SVG App icon PNG Avatar dark SVG Avatar dark PNG Avatar light SVG Avatar light PNG

Size and space

Give it room, and keep it large enough to read

Clear space

½X½X

X is the height of the wordmark. Keep at least ½X clear on every side. No text, edges, or other logos go inside that space.

Wordmark width	X	Clear space (½X)
96px (minimum)	17px	8px
228px	40px	20px
456px	80px	40px
25mm (print minimum)	4.4mm	2.2mm
50mm	8.8mm	4.4mm

In fixed-height rows such as navigation bars and footers, ¼X is the smallest clear space allowed. Next to another logo, leave 1X between the two. The LM tile and avatars have their own background, so the tile edge is the boundary.

Minimum size

96px · 25mm

With descriptor · 180px

Below 96px · LM tile

The wordmark is wide and thin. Below 96px on screen or 25mm in print, the letters close up. At those sizes, use the LM tile. There is no small version of the full wordmark.

Color

The two inks, and the grounds they sit on

LM orange#FE8444254 132 68

Cache teal#139BAE19 155 174

Cache teal, on dark#25B0C337 176 195

Ink#001F230 31 35

Mist#F0FAFB240 250 251

Harbor#14677320 103 115

Orange and teal are logo colors. They are too light for small text on white. Do not put white text on an orange or teal fill; use Ink for the label, or use a Harbor fill if the label must be white.

Misuse

What not to do

Each example below is wrong. If a layout seems to need one of these changes, change the layout instead.

Don't

Use the light-background file on a dark color. Cache fades and the logo looks uneven.

Don't

Stretch, squeeze, or change the proportions.

Don't

Change the colors, or swap which half is orange and which is teal.

Don't

Put the logo in a white box on a dark page. Use the dark-background file.

Don't

Rotate it. The slant is already part of the letters.

Don't

Add shadows, glows, outlines, or 3D effects.

Don't

Place it on busy images or gradients. Use the white one-color file on a calm area.

Don't

Fade it, or make a one-color version with two shades. One color means one solid ink.

Also: do not add a symbol or mascot next to the wordmark, do not type “LMCache” in a font and call it the logo, and do not combine the wordmark with another logo into a new mark.

The ASCII mark

For swag and terminal-style material

LMCache prints this banner when it starts. It is an optional second mark for physical and playful uses. It does not replace the wordmark.

 _     __  __    ____           _
| |   |  \/  |  / ___|__ _  ___| |__   ___
| |   | |\/| | | |   / _` |/ __| '_ \ / _ \
| |___| |  | | | |__| (_| | (__| | | |  __/
|_____|_|  |_|  \____\__,_|\___|_| |_|\___|

Use it on

Stickers, shirts, and other swag, with written permission
Pens, lanyards, and bottles (use the vertical version)
Booth walls and event backgrounds, at 10–12% opacity
Illustrations for posts about the command line

Not on

Website headers
Name badges
Anything that also shows the wordmark
Any place where the wordmark is the correct logo

The ASCII mark needs a monospace font. Before you send it to a printer or vendor, convert the text to outlines, or send the plain-text file and ask them to set it in a monospace font.

SVG, light SVG, dark SVG, one color SVG, vertical SVG, bone paper Plain text

The name

Using the LMCache name and logo

Write the name as LMCache: capital L, M, and C, one word. You may use the name and logo to refer to the project. You may not use them in a way that suggests the project made or endorses your work.

Fine

Articles, talks, and slides about LMCache
Documentation and tutorials
A “works with LMCache” note for an integration
Listing LMCache in an architecture diagram

Not fine

Naming your own product, fork, or service “LMCache”
Using the logo as your company or product logo
Implying a partnership or endorsement that does not exist
Making merchandise with the name or logo without written permission, whether you sell it or give it away

To ask for permission, or if you are not sure, contact the LMCache maintainers in the LMCache community Slack before you publish or print.